Presentations (click to download slides)
- Integration imperative: Marketing, BD & fee earners working together to deliver firm & client value
- Strategies for marketing professional services in Asia (blog talk radio)
- The Competitiveness and Profitability of Accounting Firms
- Marketing is dead, long live marketing
- Pricing in Professional Services: Fees, Billable Hours and Firm Strategy
- Marketing Professional Services in Asia
- Marketing Strategy and Branding for Professional Service Firms
Recent Blog Posts (click here for BLOG)
- Marketing vs sales in professional services
- Innovation, human capital and downsizing in knowledge firms
- Price premiums in professional services: responsiveness and EQ driving differentiation
- Knowledge management, marketing and the impact on performance
- Accounting firm competitiveness and the sea changes in Singapore
- Migrating from marketing to BD – have we lost our minds!
- What Harvard got wrong and the lessons for professional service firms
- Law firm evolution: conference at Georgetown in the US
- Marketing is dead! Long live marketing! A call to arms for professional service firms
- Service quality and client satisfaction in professional services firms
