Our Working Philosophy

We believe that the only way to sustainably improve the competitiveness of any firm is to understand the key factors that enhance firm performance and profitability, and integrate these into an effective strategy and strategic change process to move the firm forward. Hundreds of studies show these key factors are:

• Leadership
• Market orientation (the implementation of a marketing culture)
• Aligning marketing and business development
• Knowledge management and orientation, learning, innovation

Research demonstrates that these factors explain up to 70% of the variation between high and low performing firms. Our experience tells us that taking an integrated approach creates more meaningful and sustainable changes for our clients, both in the short term and long term.

Our approach is to examine your strategy, culture, and operational effectiveness based on the key factors described above in order to help you understand where improvements can be made and how they can be implemented. As far back as the 1950’s, management guru Peter Drucker claimed a firm has only two functions: marketing and innovation, the rest are costs. Not only was he exclaiming that a firm should understand and satisfy the needs of customers, he was claiming that a marketing mind set was the way to do it. Drucker was ahead of his time because it is only until recently that empirical research has demonstrated that a market orientation (which is the development and implementation of a marketing culture) is the bed rock of firm performance.

A market orientation (not marketing) is a strategic variable that delineates a firm culture and set of behaviours that underpins firm success. At SRC, we believe a market orientation is the correct lens with which to view a firm’s activities in all areas of strategy, leadership, KM, client relations, and people management. As the key driver of firm value, adopting the ideas of the marketing concept should be a high priority amongst firm seniors and accepted at the highest echelons of the firm.

Our Values

We strive to deliver the highest level of value we can to our clients and in doing so provide an unconditional guarantee of our work. If, for whatever reason, you are dissatisfied with the work we are doing, we will accept a reduction of our fees and allow you to pay us based on the level of value you feel was received. We only ask for an informal discussion of where the problems lay.
We charge on a fixed fee basis, provide absolute confidentiality to our clients, and work diligently in providing our clients with the knowledge and tools they need to help solve their business problems.