• Strategy innovation and development
• Marketing strategy and planning
• Marketing services and implementation
• Branding

• Ad hoc and on going consulting projects
• Retained on going advisory services
• 'In house' marketing function and strategic partner
• Remote consulting/mentorship programme (click here for more details)

Marketing cannot be viewed in isolation as a function that is distinct from the rest of the organization. Being market oriented is at the very core of every organization, and often system wide changes are needed to ensure your customers are being targeted and responded to properly. Hence, depending on the nature of the project, we will also be concerned with issues such as organization structure, systems, and processes.

Research

• Market environmental analysis         
• Market entry and risk analysis           
• Customer and competitor intelligence      
• Customer satisfaction surveys           
• Marketing research (internal and external)    
• Distribution identification                 
• Partner identification

Strategy

• Business strategy development
• Marketing strategy and planning
• Value proposition development (more)
• Segmentation and positioning
• Product/service strategy development
• Strategic philanthropy (more)
• Branding strategy and development

Planning and Implementation                                               

• Promotional planning and implementation
• Event/conference organization and design     
• PR activities
• Marketing collaterals planning and production
• Pricing strategy and tactics
• Marketing ROI (more)
• Staff consultation, training and buy in

Training and speaking

• Seminars/workshops (customized)
• Talks and panel moderation                       
• Speaking engagements

Visit our terminology page to find out more about the meaning of some of these terms.