The understanding of the importance of marketing as the key driver of organizational value is growing and substantial evidence now points to a market orientation as the bed rock of company performance. However, for many firms (particularly professional services and SME's), the time and resources needed to develop and understand the substance of marketing conflicts with the pressures of day to day management, and indeed, the difficulty in acquiring the relevant knowledge in an economy where knowledge assets and intellectual capital are the only true sources of competitive advantage is also problematic. Hence, using an external advisor such as SRC has many advantages:

Marketing needs to be re-thought and probably re-born. Too much focus on advertising and the fuzzy impact on sales generated by increases in awareness have left many CEO's and marketing practitioners frustrated. Marketing does not have its rightful place at the highest echelons of the firm even though marketing is the key driver of shareholder value.

At SRC, we are leading the revolution. Our Entrepreneurial Enterprise Marketing (EEM) approach is a culmination of years in the industry and a general frustration with tradition and the propagation of that tradition by educational bodies and institutes who still insist on a one size fits all perspective.

EEM is not a set of tools or worksheets that we modify for each client and context. It is a philosophy that incorporates our beliefs that to succeed in today's environment, more of the same will not do. Innovation and market driving thinking are what create value and for our clients, we bring this mind set to bear on their problems and ensure that our recommendations and actions bring real results.

To this end, we are the only consultancy in Hong Kong that offers a full service guarantee. If we do not deliver, you don't pay, it's that simple.