We publish SRC Marketing News 6 times a year.
SRC Marketing News is intended to be a useful, informative,
and interesting source of up to date and relevant business
ideas.
We therefore positively welcome feedback from our readers. If there is anything that you would like us to write about or sections that you would like to see on a regular basis, just let us know.
Additionally, if you have any criticisms or comments please feel free to contact us, it is the only way we can continue to improve this newsletter.
All communications can be directed to feedback@srchk.com.
Thank you!
© SRC Associates Ltd
All rights reserved.
|
¡@ |
¡@
BARRIERS TO ADOPTION OF THE MARKETING CONCEPT & THE PROCESS OF MARKETING PLANNING
It is somewhat surprising, given the substantial benefits generally accepted, that formal and systematic marketing planning processes are still not as widely adopted in the business arena as they should be. The evidence cited in the following passages is both anecdotal (based on our own experiences in the consulting industry) and empirical, drawing on a few recent studies that ....full story
¡@ |
MARKET SEGMENTATION
Market segmentation is one of the cornerstones of strategic marketing and indeed of the marketing concept in general with its focus on target marketing...read more |
|
RESEARCH ARTICLE SUMMARY-PRACTITIONER IMPLICATIONS
Every newsletter, we will examine a recent empirical research article and examine its implications for marketing. If there are any specific areas you would like us to investigate, let us know at src@srchk.com .
Hart, S., and Tzokas, N (1999) The impact of marketing research activity on SME export performance: evidence from the UK . Journal of Small Business Management, 37(2), p.63 Click here to read executive
summary. |
|
