We publish SRC Marketing News 6 times a year.
SRC Marketing News is intended to be a useful, informative,
and interesting source of up to date and relevant business
ideas.
We therefore positively welcome feedback from our readers. If there is anything that you would like us to write about or sections that you would like to see on a regular basis, just let us know.
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Organizational Buying Processes
Most marketing actually occurs in the business to business
domain, and this is fundamentally different from consumer
marketing, a fact most SME's and professional service firms are
probably acutely aware of. Read more... |
Marketing Tip: Market Research
There are around 300,000 SME's in Hong Kong that account for
something in the region of 70% of the city's total employment.
These firms span both manufacturing and service industries
(including professional services). There is little doubt that
Hong Kong is an entrepreneurial society.
For
these types of firms, as with any others, knowledge and
understanding of the market is crucial in order to develop
effective strategies and plans. However, market research in the
traditional sense is often perceived to be an expensive
proposition, particularly if using an outside vendor. Full article
here... |
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RESEARCH ARTICLE SUMMARY-PRACTITIONER IMPLICATIONS
Every newsletter, we will
examine a recent empirical research article and examine its
implications for marketing. If there are any specific areas
you would like us to investigate, let us know at
src@srchk.com.
Weekes, d., Scott, m., & Paula, m (1996) Measuring quality & client satisfaction in professional business services. Journal of professional services marketing, 14(2), pp. 25-37
Click here to read executive
summary.
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