Just What is Marketing?

At SRC, we have consistently advocated the importance of marketing and what it means to be market oriented. However, there is still substantial room for improvement in peoples understanding of marketing and what marketers like ourselves can do to help educate all those with a willingness to explore.

Marketing is not selling or advertising...click here for full article

The Problem with Service Quality

We frequently hear that to be competitive in today's business environment, delivering high levels of service quality is vitally important. In fact, it is amazing how many firms claim to differentiate themselves based on service when in reality, few understand what it means from a customer perspective, even more alarming is that very few firms can legitimately claim to be better than the average. Click here for more...

Marketing Tip

When preparing communications of any kind, be they advertisements, leaflets/brochures, direct mail, or even invoices, take your starting point as the intended user, your customer. What information do they wish to get and how will they use it? Will they understand what is being transmitted? Is your message being interpreted in the way you intended? The communications process is a complex one and it is always useful to have...more here

Book review

Kotler, P., Hayes, T., and Bloom, P (2002) Marketing Professional Services: Forward thinking strategies for boosting your business, your image, and your profits (2ed), Prentice Hall Press. 416 pages. See the full review...