We publish SRC Marketing News 6 times a year.
SRC Marketing News is intended to be a useful, informative,
and interesting source of up to date and relevant business
ideas.
We therefore positively welcome feedback from our readers. If there is anything that you would like us to write about or sections that you would like to see on a regular basis, just let us know.
Additionally, if you have any criticisms or comments please feel free to contact us, it is the only way we can continue to improve this newsletter.
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Just How Does Marketing Fit into the Organization?
The battle to
get marketing recognized as the key driver of organizational
value is an ongoing one. One major issue appears to be the
perception that marketing lacks accountability and this does not
sit well in today's quantitative and results driven
organizations. In a recent study of non marketing executives by
Cranfield University in the UK, marketers were described as
ˇ§expensive and slippery...full story
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What Should You Look for in a Good Marketing Book?
For those who have not studied marketing formally but are interested in learning more about the art (and science) or wish to apply relevant concepts to their business, the plethora of marketing books and texts available makes the choice of where to start a tough one. Should you...read more |
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RESEARCH ARTICLE SUMMARY-PRACTITIONER IMPLICATIONS
Every newsletter, we will
examine a recent empirical research article and examine its
implications for marketing. If there are any specific areas
you would like us to investigate, let us know at
src@srchk.com.
Johne, A., and Davies, R. (2000).
Innovation in medium sized insurance companies: How marketing adds
value.
International Journal of Bank Marketing, 18(1), pp.6-14.
Click here to read executive
summary. |
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