What do you mean by strategic and tactical?
When we say strategic we are talking about your organizations orientation to the market. In other words,what kinds of customers do you and should you serve and with what kind of value proposition. Our definition of tactical marketing relates to the specifics of implementation and the detail of exactly what you are going to do, how and when. However, the two cannot be artificially separated and even tactical detail should take a strategic perspective. We separate the two words because we want to make clear that we are able to work with clients on broad strategic issues and on more detailed specific work that maybe more limited in scope.
Do the consultants who sell us the work also complete the engagement or do you pass off the work to subordinates?
Absolutely not. Unlike other consultancies, we do not hire freshly graduated MBA's with little or no industry experience. We believe that a fundamental tenet of completing a client engagement is to put the people who sell you the assignment right at the core of all the subsequent processes. All of our consultants have a minimum of 10 years working/consulting experience and a relevant master's degree.
What if you are not familiar with our industry?
That is our comparative advantage. Too often organizations are constrained by the assumptions of an industry. Our solutions are driven by innovation and critical thinking that spans industries. We do not believe in sacred cows that cannot be put out to pasture.
How can you help us?
Our objective is to come into your organization and ask the right sorts of questions. Critical thinking and questioning is where the process begins, and we are committed to helping you clarify the problem and sharpen your thinking. Following this we will be able to get an understanding of the scope of the work and your objectives and needs and how best they can be met.
Do you find a conflict of interest in serving clients from the same industry?
Generally not, our project details are completely confidential and we do not, under any circumstances, divulge our client names or details. If we find that we are doing work for two clients in the same industry that is very similar, we would then withdraw from the situation.
How do you charge?
Initially, we will see you as many times as necessary or you wish to discuss the issues before we make any proposal, including price. These initial consultations are completely free of obligation. Once we have a clear idea of the objectives and scope of the work we will then be able to give a firm price indication. We do not charge hourly fees and base our price on the value delivered and received.
How are our issues addressed/solved?
We believe that you must be at the heart of any process. Working closely with your team, our people will impart all the knowledge and skills they can as we solve the issues together. In this way we create a sense of ownership for your team which considerably enhances the ability to implement. Our job is to work ourselves into relative unemployment.
|
