Building a client focused firm that is based upon a marketing culture should be the goal of any firm. We help our clients imbed marketing throughout the entire firm. Specific services include:
Marketing audit – analyse the marketing processes within the firm to identify areas for improvement
Market driven and client focused culture – help create and implement a sustainable infrastructure for driving maximum performance within the firm
Marketing strategy – helping the firm focus on key industries, markets, clients, by working on market segmentation, targeting and market positioning
Marketing and business development planning – developing and implementing firm wide, practice group, and individual level marketing and business development plans/programmes
Research – conducting market and client research
Branding – internal and external professional service firm branding
Services include:
- Building a client focused and market driven culture, systems, and behaviours
- Branding
- Marketing plan development and implementation
- Strategic market planning and implementation including market segmentation and positioning
- Practice group marketing planning
- Developing and managing industry teams
- Plans for targeting specific projects and/or clients
- New service development and launch
- New practice group development and launch
- Individual level (personal) marketing and business development plans
- Client surveys, research, and managing client satisfaction
- Market research
- Developing market and competitive intelligence systems
- Strategy and marketing of thought leadership
- Developing and managing key client/account teams
- Key client programmes
- Marketing communications strategy and programmes
- Social media and Web 2.0 advisory and implementation
- Business development plans for partners/juniors
- Client profitability analysis
