About Us

Based in Hong Kong and working throughout Asia (with a worldwide office network of over 50 countries), SRC Associates is a boutique consultancy that provides strategic management, marketing, and leadership advisory services for Professional Service Firms (PSFs) and SME’s.

Traditional strategic management and marketing methodologies do not fit well within these organizations and hence require significant modification that suits the unique operating nature and cultural context of such firms. See our resources section for issues and challenges facing PSFs.

For Professional Service Firms – having worked with dozens of PSFs in Asia and Europe, conducted training for many more, and written numerous articles (see our recently published book: Marketing Professional Services in Asia by Robert C. Sawhney, published by Lexis Nexis) for various professional publications, we are one of the very few consultancies internationally that have a deep understanding of the management of PSFs and are able to provide advice that is both tailored and actionable.

For SME’s – SME’s operate in different contexts when compared to larger firms primarily due to the resource constraints they often face. Our advisory services do not rely on traditional concepts of strategy and marketing that are often only applicable to larger firms. We provide advice that is rooted in the context of your firm and the limitations you face. We also provide cost effective internationalization services through our network of offices in over 50 countries (see our sister firm web site at www.sme-is.com)