Robert is the managing director and senior partner at SRC Associates Ltd, a Hong Kong based consulting firm that helps professional service firms improve their competitiveness by integrating the key roles of strategy, marketing, leadership, and knowledge.

He is the author of ‘Marketing Professional Services in Asia’ (Lexis Nexis, 2009) which has been called one of the most indigenous books on Asian marketing by Professor Oliver Yau, Chair Professor at the City University of Hong Kong. His latest book, ‘Developing a Profitable Practice in Asia’, was released by the Ark Group in late 2010.

Robert has consulted for dozens of professional services firms throughout Asia over the last decade or so on their key strategy and marketing issues. His work tends to revolve around a mixture of firm wide and individual partner issues whereby he advises clients on strategy, marketing, planning, leadership, branding, internationalization, alliances, and enhancing overall firm competitiveness.

Robert has also delivered many key note speeches and workshops in numerous countries including Hong Kong, Singapore, Dubai, China, Vietnam, Indonesia, Malaysia, and India. A frequent commentator on issues related to the competitiveness of professional service firms, Robert has either been profiled or quoted in publications such as the South China Morning Post, Lawyers Weekly (Aus), The Lawyer (UK), Asia Legal Business, and A Plus (the magazine of the Hong Institute of Certified Public Accountants).

In addition to his consulting work, Robert has written numerous articles for preeminent publications such as the Business Times (Singapore), Hong Kong Lawyer, Hong Kong Accountant, Managing Partner Magazine (UK), Singapore Law Gazette, Law Dragon (US), The Australian Law Management Journal (Aus), The Lawyer (UK), Hong Kong Economic Times, and the ACCA Journal, among many others. He has also delivered training programmes accredited by both the Hong Kong Law Society and the Hong Kong Institute of Certified Public Accountants.

Robert has a bachelors degree from Brunel University (London) and an MBA with distinction from the University of Lincoln (UK). He is also a board member of the children’s charity Variety (part of Variety International), which is dedicated to helping the neediest kids in Hong Kong and he oversees the strategy and CSR initiatives of the charity.