Based in Hong Kong and working throughout Asia (with an affiliated office network in over 50 countries), we specialize in enhancing the competitiveness of professional service firms (and those in knowledge intensive industries) through the integration of strategy, marketing, knowledge, and leadership.

Professional services firms (PSFs) are facing an increasingly challenging business environment. Client demands, globalization, talent retention, and increased competition are key factors that are driving such firms to improve their competitiveness. Since knowledge is the key asset of any professional services firm, the ability to leverage knowledge is crucial. However, this only leads to client value when integrated with other key processes in the firm such as strategy and marketing. Clients are demanding greater industry knowledge and application than ever before and the ability to build a truly client focused firm has never been more important.

Research is clear, the ability to integrate strategy, marketing, knowledge, and leadership are the keys to ensuring the creation and delivery of superior client value. Those firms which can achieve this unequivocally outperform the competition.

At SRC, we have worked with over 100 professional services firms of all sizes throughout Asia and elsewhere on enhancing their competitiveness by taking an interdisciplinary approach that looks at the core issues of strategy, marketing, knowledge, and leadership. We have worked with:

• Law firms
• Accountancy firms
• Surveying firms
• Architectural firms
• Engineering firms
• Design firms
• Construction firms
• Healthcare
• Executive Recruitment
• IT firms

Traditional strategic management and marketing methodologies do not fit well within these organizations and hence require significant modification that suits the unique operating nature and cultural context of such firms. We are one of the very few consultancies internationally that have developed a deep understanding of the unique needs of professional services firms, and in Asia, the only firm which takes a fully integrated approach to enhancing competitiveness by leveraging the key factors that drive firm success: strategy, marketing, knowledge, and leadership.

We do this by partnering with our clients and building commitment from the key people within the firm. Without such commitment, professionals will not be motivated to engage in any change process, by integrating strategy, marketing, knowledge management, and leadership we make sure that execution is as important as the strategy itself. The outcome is a firm which is more innovative, competitive, client centric, and profitable. Click here to see a list of our services.